Overview

Innovation has overtaken the hospitality industry, where user experience and loyalty has become critical for attracting and keeping customers. Oakwood partnered with Drury to architect and deliver a fully functional mobile solution over a 3-month timeframe.

Business Challenge

Drury needed to make a meaningful change to the way users engage. They needed a responsive website solution designed to allow mobile users to make and modify reservations, engage through high-touch means with improved application flow, high-quality images and tailored opportunities, and connect to Loyalty programs, all while keeping support costs down.

Solution

Drury partnered with Oakwood to determine a solution that would retain customer loyalty through innovation. The solution needed to leverage existing infrastructure and be easily maintainable by in-house staff. Oakwood’s solution leveraged technology that allowed the creation of a single platform that creates native code for Android and Apple’s IOS. Developers can then develop in a single language, yet create solutions that take advantage of the unique OS platforms. Oakwood worked with Drury to create an exceptional end-user experience that allows user to easily check availability, make reservations, manage experience and become members of the customer loyalty program. Within the first 6 months the customer reported over $500,000 in sales resulting directly from the mobile application solution Oakwood partnered with them to create.

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