Custom Management System | Case Study
Since 1906, Hussmann has provided innovative products, services, and solutions for preserving and merchandising fresh foods. The Hussmann brand is recognized throughout the world as a leader in manufacturing, selling, installing, and servicing display equipment and refrigeration systems for customers in the retail food industry. The company also provides a variety of services to help food retailers become more efficient and effective. Hussmann serves several key markets, including supermarkets, mass merchants, convenience stores, drug stores, dollar and discount stores, and food service operations.
Hussmann has a long and successful history of providing mechanical equipment to grocery retailers across the globe. But they recognized that mobile commerce has dramatically shifted the way consumers navigate the path to purchase.
“In food retailing, the product needs to be available, cases need to be up and running, temperatures and out-of-stocks need to be managed, and this involves a significant amount of infrastructure,” notes Michael Seals, Chief Information Officer for Hussmann. “And food retailers still have shopper relationships they have to keep their thumbs on. A lot of that is data-driven, and all of it has to be done in an economically viable way within the confines of a traditionally low-margin business.”
Add to that the fast-growing implications of omnichannel marketing and the important role technology can—indeed must—play in moving your business forward becomes clear. “Retailing, food retailing, in particular, is at the intersection of two transformational changes — mobile commerce and The Internet of Things—we call it The Internet of Food Retail Things—with the Smartphone as the great enabler,” Seals says. “The mechanical aspect—the importance of food freshness relative to the mechanical equipment, for example—is one of the many aspects that The Internet of Food Retail Things can help manage.”
In fact, the IoT offers tools and insights that can transform your food retail business. “Through implementing an effective Internet of Things strategy, retailers can significantly improve, automate and refine business processes, reduce operational costs, integrate channels, and most importantly, better understand and engage with customers.”
The Hussmann Solution
The team considered several technology solutions, each of which had the ability to organize and deliver content and data. They turned to Oakwood, their trusted partner, to guide them through the process of aligning the appropriate technology solution with their business goals.
Oakwood led Hussmann through a multi-phased detailed Discovery and Design process, which included:
- Stakeholder interviews
- Business requirements
- Sitemap validation
- Current state technical audit
- Persona definition
- Assumptive journeys
- Content management system recommendation
- Future state sitemap
- User experience design
- Creative concepting
Hussmann Corporation Results
As a result, Oakwood recommended SiteCore and created corresponding visual representations of the new website to achieve their desired outcome. Hussmann agreed that Sitecore would support their long-term priorities. They were especially impressed with Sitecore’s ability to improve the efficiency of their business through features, such as workflows and approvals, incremental publishing, notifications and reminders, archiving capabilities, and integration with their CRM and ERP.
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