Gartner, Inc predicts that by 2017, US customers' mobile engagement behavior will drive mobile commerce revenue in the US to 50 percent of US digital commerce revenue. A recent Gartner survey found that mobile commerce currently generates 22 percent of digital commerce revenue.
What's Going On?
“Some sectors will migrate more quickly than others to accepting mobile payments and promoting mobile commerce,” said Jennifer Polk, research director at Gartner. “For example, big-box retailers may not need to move as quickly as other industries because the in-store experience is still a critical part of their value proposition and the customer experience, making digital and mobile commerce a smaller portion of their overall revenue.”
However, Polk also explained that new credit card standards will cause a shift in liability for fraudulent transactions in 2015, requiring retailers to update their POS systems for safer credit card transactions. This opens the door for point-of-updates to accept mobile payment.
Mobile Commerce Predictions
- By year-end 2016, more than $2 billion in online shopping will be performed exclusively by mobile digital assistants
- By 2017, 50 percent of consumer product investments will be redirected to customer experience innovations
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